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Prospecting Tips for a Slow Economy
Posted on January 22nd, 2010 4 comments
Prospecting Tips for a Slow Economy
by Patricia Fripp, CSP, CPAEFrippicisim: It is not your clients’ and prospects’ job to remember you. It is your obligation and responsibility to make sure they don’t forget you.
1. Don’t overlook the obvious. Go through your address book, data base, Christmas card list and confirm everybody you know is familiar with your profession, what your specialty is, and who is the perfect prospect for you to best serve.
2. If you used to work in another industry, update your satisfied clients that you can still serve them in this different capacity.
3. Keep in touch with your present clients more frequently. Not just asking for referrals. The better your relationship with them the more they will want to send you new prospects.
4. One of my friends in the advertising specialty business had a very creative office decor. Anyone who had seen it raved about it. Going up in the elevator of his building of 22 floors I had a conversation with a fellow passenger. I asked, “Do you work in this building or are you visiting?” He mentioned he had worked there for 2 years. I inquired if he had ever heard of my friend Jonathan and his unique and memorable office. He said “No.” My recommendation to my friend and everyone else who works in a large building is to every few months go from floor to floor, office to office, and introduce yourself to your neighbors. You could well quadruple your business close to home.
5. Don’t forget to work on your sales presentation skills!
Patricia Fripp is an award-winning keynote speaker, executive speech coach, and in-demand sales presentation skills trainer. www.fripp.com, pfripp@fripp.com, (415) 753-6556
4 responses to “Prospecting Tips for a Slow Economy”
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I am just terrible at sales. I hate to even imply to someone I know that I sell anything for fear that they’ll feel like I’m trying to get them to buy something from me. It’s strange! I don’t mind when someone randomly finds me on the web, but I can’t directly market to anyone. I don’t even want to do a newsletter. I’m just not a salesperson.
Lisa McLellan, Child Care Expert
Babysitting Services, Babysitting Tips, Babysitters, Nannies -
Hi Lynn,
great reminders indeed for a slow economy. Rather than getting caught up in the slowness, it is so helpful to have a great list of Simple To DOs like that to focus our minds as business owners. Keeping it essential for the relationship and successful communication.
Happy Dating and Relationships,
April Braswell
Single Boomer Dating Expert -
Great advice!
Health, Fitness for Working People — Darryl Pace
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Enrique Pantoja March 12th, 2010 at 14:21
Hi – It’s good to find such interesting writing on the Web as I have been able to fiind here. I agree with most of what is written here and I’ll be coming back to this website again. Thanks again for posting such great reading material!!
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Lisa McLellan January 23rd, 2010 at 15:30